Cultural Institutions | Mobile App
The Muse App
The Muse App
We created a personalised guide museum app for young people. Muse app’s main value is to provide young museum visitors with a interactive and informative experience. By providing with a personalised exhibition guide will make the users feel motivated, to visit museums often.
ROLE
Secondary research, User research, user persona and user journey map, wireframes, user flow, low-, mid-fidelity prototype, concept and usability test, UX writing.
TEAM
M.Bethania Medina UX Design
Melanie Silva UX Design
Vasilis Eleftherieu UX Design
Mitra Amampour UX Design
TOOLS
Figma, Google forms, usability hub
SPRINT
10 Days
BRIEF
How Might We help museums and other public institutions bring people closer and fulfill their mission to preserve and activate cultural heritage in the 21st century?
GOALS
Create a digital platform -Mobile app-. The MVP should: Create a personalised guide platform aiming to provide young people a more interactive and informative experience through its features.
Secondary research
Understanding the Museums needs
Obtaining up-to-date information in such a short period of time regarding the challenges faced by museums in today’s world proved to be quite challenging. We persevered and carefully selected the most recently published articles as our primary sources.
Even though we failed in finding hard data, we acquired some noteworthy findings.
The last finding, here highlighted, was key. Since younger audiences were going less and less to the museums, we made a strategic decision to narrow our focus to this targeted audience.
Qualitative research
What the user wants and really needs
Our primary objective to conduct UXR Interviews was to unravel the underlying causes of apathy and identify potential motivations that could inspire them to visit museums more frequently.
Target: Individuals aged between 20 and 40 who displayed a profound interest in art.
Interviews: 5 users
We organised the insights on an Affinity Diagram to uncover shared themes within the collected data.
This process unfolded smoothly, and upon analyzing our results, 2 main groups revealed:
-Immersive experience.
-Information support UX.
There was a need for a personalized experience and more information available.
User Persona
Knowing and empathising with our primary user
User Journey Map
Identifying Mia's main pain points.
Design Opportunities
How Might We Help Mia
How Might We show information to Mia at the same time she is visiting the Museum.
How Might We help Mia navigate the Museum easier.
How Might We help Mia to find information at ease.
Poblem Statement
“Young adults with an interest in arts need access to dynamic information on exhibits because they start to visit less when the experiences are disappointing. ”
Ideation
The Crazy 8's to help Mia
MoSCoW Method
The Must and Should have features
MVP Statement
“At the bare minimum, the goal of the Muse App is to create a personalised guide platform aiming to provide young people a more interactive and informative experience through its features. By providing an interactive exhibit visit, and delivering a personalised adventure, will make users have fun, feel excited and motivated.”
Userflow
Mia's Happy Path
Lo-Fi Wireframes
Testing the concept with 5 users
Mid-Fi Wireframes
Testing the usability with 5 users
Mid-Fi Prototype
Let's join Mia on her Artsie Route
Next Steps
and Take Aways
We prioritized developing the MVP for the The Muse App, which we need to keep improving and testing:
The map feature easier set-up and clearer instructions.
Expand Beyond the Frame feature and make it better with well define function and instructions.
We also managed to generate an additional ideas that could be considered for future iterations:
Develop the UI design as we as the Hi-Fi prototype
Add "your favourite art pieces" as a feature, and the possibility of create collections.
Working within a tight time constrains taught us invaluable lessons:Communication and empathy with our teammates are key.
Use your time wisely, break down big tasks into smaller tasks, and stay focused on achieving the goals of the day.
Stay positive and embrace the process.